"Crudo o cotto?" "Gran biscotto!"

This commercial signed by Rovagnati, an italian brand wich produces ham, built up in 2000 his main slogan with this question: "Cooked or raw?" and every customer of the supermarket used to reply just "Granbiscotto!". This commercial marked that period, and still now we can find parodies of the Rovagnati's commercial on You Tube...

"Raw and cooked foods must not be stored together"

safety sign and magnets

Incorrect storage of food can cause spoilage and food poisoning. Food should be kept below 5°C or above 60°C to avoid the 'temperature danger zone', where bacteria multiply fastest. High risk with food includes meat, poultry, eggs, smallgoods, dairy products, cooked rice, pasta and prepared salads. It is best not to refreeze food which has been frozen and thawed once. Store raw food separately from cooked food.

On the net it's available to buy also magnets and safety signs for fridges and freezers.

Cintura di Orione: a new cooking style

Alessi's Cintura di Orione

For cooking lovers, the italian brand Alessi created in 1996 a new pot set, designed by Richard Sapper with the advice of the chef Alberto Gozzi. This set is intended for a particular target, very cultured and demanding, expert in cooking. The Cintura di Orione is actually considered as the most advanced pot set ever. It includes different pot in specifical materials to obtain optimal performances: cast iron for long preparation, copper and steel for a better heat  run, aluminum for high performances. This project take advantage from the cooking know-how of chefs, designers, castronomers and health autorities!

Hindu religion

In the Hindu religion after the deaht of some family members, in the next day is use to prepare only dish with raw food e they drink only water 

Pepsi Raw: "do it naturally" campaign

the Pepsi Raw advertising campaign

Pepsi has decided to try preserve the health of conscious people of the world with it’s newest Pepsi product, Pepsi Raw. The fizzy caramel cola that we all know, is losing the artificial ingredients which, instead, have been replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories. 

The advertising campaign has been realized by the photographer Nadav Kander, an internationally very-known photographer.

Yanko design, intelligent egg

Intelligent egg with a soft cooking

It's a method thought if you have a problems with the cooking of the egg. On the hull of the egg there is a thermochromatic hank that reacts to the increase of temperature. With this tecnology eggs communicate in real time his level of cooking with different tonalities.
This project is made by Yanko Design.

Raw milk cheese - Fromages au lait cru

Reblochon fermier, a typical cheese "au lait cru"

Generally, we can say that milk pass through a pasteurization process when the temperature overcomes 38° C. Heating it to that temperature, pathogenic microbes are destroyed.

The mention "au lait cru" (literally in English "raw cheese") is reserved for French cheese made with milk which temperature did't increase beyond 38° C.