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| the Pepsi Raw advertising campaign |
Pepsi has decided to try preserve the health of conscious people of the world with it’s newest Pepsi product, Pepsi Raw. The fizzy caramel cola that we all know, is losing the artificial ingredients which, instead, have been replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories.
The advertising campaign has been realized by the photographer Nadav Kander, an internationally very-known photographer.
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