"Crudo o cotto?" "Gran biscotto!"

This commercial signed by Rovagnati, an italian brand wich produces ham, built up in 2000 his main slogan with this question: "Cooked or raw?" and every customer of the supermarket used to reply just "Granbiscotto!". This commercial marked that period, and still now we can find parodies of the Rovagnati's commercial on You Tube...